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OF SNAILS AND MEN - A Record Of Audience For A Romanian Movie In The Premiere Weekend For The Past 10 Years

Mon, 10/08/2012 - 15:41

After an unprecedented promotional campaign, for a Romanian film, the results are also impressive: Of Snails and Men has register, from the release date at Transilvania International Film Festival in Cluj utill now, a total number of 19.612 admissions.
 
Out of 19.612 people (first weekend audience), the previews and performances of the first weekend amounted to a record audience: 13.929 viewers.
 
The numbers obtained during the premiere weekend puts Of Snails and Men on the top of the last 10 years Romanian movie premieres, out taking the results of the movies: 4 months, 3 weeks and 2 days – with 10.851 sdmissions and If I want to whistle, I whistle - with 7.013 admissions.
 
Out of the total number mentioned above there were registered 447 viewers at the film screenings organized by distributors in Lugoj (Traian Grozavescu National Theatre) and Sibiu (Promenada Mall), also 5.236 paying viewers for the film screenings registered during Transilvania International Film Festival (TIFF) in Cluj, TIFF Sibiu and Târgoviste.
 
The comedy Of Snails and men had its national premiere on the 14th of September, getting on its first week in 19 towns, on approximately 40 screens. The movie could be seen in: Bucharest, Bacău, Arad, Cluj, Timişoara, Iaşi, Constanţa, Tulcea, Braşov, Piteşti, Satu Mare, Slatina, Râmnicu Vâlcea, Baia Mare, Targu Mureş, Oradea, Brăila, Ploieşti, Craiova, Sibiu şi Lugoj.
 
Besides the screenings in traditional theatres, the distributors Transilvania Film and Ro Image, will continue to display the movie to areas and towns where normal screenings aren’t possible, by using alternative screening methods. For this purpose there were put together three mobile teams that will set these screenings with selling tickets, in different Romanian cities, theatres, cultural centers; the screening program will be announced in advance on the movie site: www.despreoamenisimelci.ro
 
The distributors aim to stimulate the audience and raise their interest to come in theatres and other unconventional locations to see a Romanian movie.
The series of gala opening nights will continue this week, Tuesday 18th of September at Cinema Arta in Târgu Mureş, Thursday 20th of September in Galaţi and Brăila.
 
The action of the movie Of Snails and Men, directed by Tudor Giurgiu is set in 1992, at Cîmpulung Muscel at ARO car factory. You will discover an exciting comedy with resourceful Romanians that embark in a great adventure.
 
In Of Snails and Men, audiences will have the chance to enjoy performances by well-loved Romanian actors such as Andi Vasluianu, Dorel Vişan, Monica Bîrlădeanu, Andreea Bibiri, Valeria Seciu, Ovidiu Crişan, Ion Grosu, Clara Vodă and Alina Berzunţeanu, as well as the renowned French actor Jean François Stevenin and his son, Robinson Stevenin.
 
The script belongs to Ionuț Teianu, who moved to France in 1991, after he graduated the Film and Drama University in Bucharest.
Cinematography is signed by Vivi Drăgan Vasile and Vlaicu Golcea is the film's music composer. 
 The film is distributed in theatres by Transilvania Film in collaboration with Ro Image.
The promotion campaign was supported by: Vodafone, Kiss FM, Ringier, Grand Digiplex Baneasa, Baneasa Shopping City, Fan Courrier, Carrefour, Olay, Fertilia, Petrom
Theatrical distribution was supported by: Ringier, Grand Cinema Digiplex and Băneasa Shopping City.
The promotion partners are: Cinemagia, Evenimentul Zilei, Zile şi Nopți, Cinematique, Cinema Rx, Cinefan, Film Reporter, Hip Mag, B365, Metropotam, Feeder, Tpu.ro, Mixtopia.